Relationship Marketing as a philosophy and a set of practices is now widely accepted by both academics and practitioners. However, it can be argued that it has still not become the dominant underpinning platform upon which organisations plan and implement their marketing strategies. The focus of...

As in past years, the conference will provide a multi-topical forum for scholarly presentations, discussions, and collaborations on consumer behavior. In addition, a theme for the 2005 conference has been established to encourage some attendees to focus on a set of issues that the conference...

Der internationale Xongress X'05 präsentiert einmal mehr brennende Themen in Marketing und Kommunikation. Zum Beispiel: Neuro-Marketing. Brandexperience. Buzz und Kult. Dialogmarketing. Die Academy ergänzt die Trendschau mit 14 praxisnahen Workshops. Top-Referenten liefern Entscheidern im...

The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in...

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We hope to create a conference together that will be rich in rewards both professionally and socially. We hope the conference will strengthen the ties between researchers who work within the field of consumption. We want to set the scene for a conference that makes use of the full potential of...

Programme: WORKSHOP I: "How to Implement a 'Sales and Operating Planning' (S&OP) Process Quickly and Effectively" WORKSHOP II: “Forecasting with Regression Models” Head of Information Mgmt. & Forecasting Supply & Capability, Global Operations AstraZeneca "The Role of Forecasting in the Sales...