The course is divided into three general themes: (1) Marketing Strategy and Innovation, (2) Customer Management and Models, and (3) Branding a Behavioral Perspective.

The seminar will provide a forum for doctoral students in project management from Europe and around the world, where they can share experiences in studying project management, exchanging information on: – research and theoretical paradigms appropriate for project management – research...

Topics addressed in the seminar are: - Confirmatory factor analysis - Structural equation modeling with latent variables - Evaluating structural equation models - Special topics in structural equation modeling - Introduction to measurement theory - Construction of marketing measurement...

This EDEN course for doctoral students deals with issues around conducting case research in management accounting. As this mode of research is nowadays increasingly applied in management accounting studies, particularly in Europe, there is a need to probe into its fundamentals. Regarding them, a...

This course proposes to help doctoral students make the connection between the two fields (economics of innovation and innovation management). More specifically, it aims at providing to PhD students (at first or second year) an overview of the issues, approaches and methods currently practiced...

The EDEN doctoral seminar on research methodology in operations management is designed to fit PhD students in operations management. The seminar gives participants insights into the characteristics of four different research methodologies: simulation and modeling, surveys, case studies and...