A primary goal of the conference is to promote an international dialogue between decision makers, business and government leaders from countries in transition and Western developed countries. The conference will present information about the process of economic transformation in Central and...

Auf der Tagung „Die Rolle des Konsumenten in der Wirtschaftsethik“ nehmen deshalb am 29. und 30. November Experten das Verhältnis von Konsumenten- und Unternehmensverantwortung genauer in den Blick. Eröffnet wird die Tagung mit einer Buchvorstellung von „Die Verantwortung des...

The programme in Marketing will include seminars on : - Research Methods in Marketing - Consumer Behaviour - Building Models for Marketing Decisions - Managerial Issues in Marketing - Interpretive Research Methods - Advanced Model Building in Marketing

Die Ersatzteilversorgung der Kunden ist für Unternehmen ein profi tables Geschäft und wichtiger Differenzierungsfaktor. Gleichzeitig stellt das Ersatzteilmanagement die Unternehmen vor zahlreiche Herausforderungen: Die Dienstleistungsorientierung der Märkte verlangt eine sorgfältige...

This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

The conference welcomes original and innovative papers concerning several essential marketing topics like: - Marketing Research and Research Methodology - Consumer Behavior - Marketing Strategy - Product and Brand Management - Innovation and New Product Development - Pricing Issues - Marketing...

Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

Das Rahmenthema lautet „Social Media Marketing – wie es funktioniert und was es bringt“. „Social Media Marketing ist hochaktuell. Gleichzeitig herrscht bei vielen Unternehmen eine große Unsicherheit, wie damit umzugehen ist“, so Mitorganisator Prof. Dr. Joachim Link. „Anlass genug...

The second edition of the EMAC regional Conference aims to continue the initiative started a few years ago by a group of academics interested in developing marketing research in the Central and Eastern Europe. Nevertheless the EMAC regional Conference wants to attract especially researchers...