Conference Tracks: - Business in society; - Entrepreneurship and Small Business Management: New Opportunities and Challenges; - Human resource development in a new reality; - International business and emerging markets; - Managing Diverse Talent in a Divided World; - Marketing: current trends &...

Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

DERMARKENTAG hat sich in den letzten Jahren zu einer führenden Diskussionsplattform für die Zukunft der Markenführung im deutschsprachigen Raum entwickelt. Auf der wissenschaftlichen Konferenz erörtern junge und etablierte Forscherinnen und Forscher den aktuellen Stand der...

2021 conference theme reflects the need to refocus and address how we as marketing academics, teachers and practitioners can ‘Reframe Marketing Priorities’ in response to such change. We invite colleagues to explore the crucial issues of change, responses to change and reflection on change...

Themen: Konsumentenverhalten; Gewährleistungsmarke und Verbraucherpolitik; Gewährleistungsmarke und Nachhaltigkeit; Bedeutung der Gewährleistungsmarke.

The research camp is a mix of plenary presentations and thematic workshops. Two parallel workshops will run after the plenaries each day. Workshops are led by four highly recognized professors with distinctive and current research ideas.

At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....

Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

This two-day international workshop will gather doctoral students involved in research in the field of the Economics of Digitalization with both theoretical and empirical focus.