We’ll discuss answers to these and many more questions at the 14th European Trend Day: - What new self-improvement products await us? - Will brain hacking make us superhuman? - Health, nutrition, beauty, tourism: which industries will profit most? - What impact does self-optimisation have on...

In the Business World, the International Marketing Trends Conference has proven to be a unique place to share new perspectives on key marketing issues. In the challenging context of a constantly changing environment, the aim of the conference is to help identify how to build up true innovations...

CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Conference Theme: Ethical Decisions in Lifestyle Choices Tracks: Ethical Decisions in Lifestyle Choices; Consumer Behavior; Cross-Cultural and Global Marketing; Entrepreneurship; Logistics and Supply-Chain Management; Marketing Education; Marketing Research; Marketing Strategy; Personal Selling...

CESifo is pleased to announce that a new Research Area on the Economics of Digitization has been established within the CESifo Network. This area studies the societal and economic consequences of digitization. It has a wide scope of relevant research and its aim is to bring the leading...

The ESOBE meetings have no particular theme but at each meeting a discussion forum for new and recent research is created. Their aim is to bring together researchers and professionals interested in the application of Bayesian inference in economics in relatively small annual workshops that...

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; -...