Ein sicheres Gespür für Trends und die Fähigkeit, sie in erfolgreiche Innovationen umzusetzen, sind entscheidend für den Erfolg Ihres Unternehmens. Zum siebten Mal laden wir, der Fachverlag der Verlagsgruppe Handelsblatt und Management Forum Starnberg, Sie zum trendforum ein. Profitieren Sie...

Fragestellungen wie... • Wie erobern und binden Sie die wirklich rentablen Kunden • Welches sind die wichtigsten Parameter, um die Effektivität Ihres Marketings zu messen • Wo sind die wirklichen Motoren, die ein Salesteam erfolgreich machen • Wie können wir eine agressivere...

Topics: • RM and CRM through the lens of service-dominant logic • Macromarketing aspects of RM and CRM • Construction and Co-Creation in Relationships • Integrating multiple stakeholder perspectives • Value and value propositions from multiple stakeholder perspectives • New...

Conference Theme: Staying Ahead of Our Competitors: A Global Perspective Managers trying to develop a competitive advantage globally face formidable challenges. Paper and special session proposals that address issues and strategies related to this theme are especially encouraged for submission.

The purpose of the conference is to encourage dialogue across fields of marketing research, strategy, consumer behavior etc., in a critical and efficient way, concerning international, regional and/or national levels, both in lucrative or non-lucrative organizations or domains. The conference...

The theme of the ACR 2008 conference is "Port of Call." Researchers from around the world will arrive in the international trading center of San Francisco, laden with a valuable cargo of ideas for sale and trade. Our theme therefore is meant to highlight the international nature of our...

Financial services customers are using more and more channels – such as call centres, online banking etc. This trend looks permanent, but must be managed carefully and efficiently, as the cost of using more channels continues to grow. This year’s Efma Congress will therefore look at the...

This annual conference features research in the intersection of marketing, economics, and statistics. The goal of the conference is to provide a forum for interaction among researchers in this growing and important area. The conference format will encourage in-depth discussion of research using...

Das Motto der 2008er Konferenz lautet: “Neuroeconomics, neuromarketing, and neurofinance - Advancing our understanding of decision making processes”

In response to these challenges, the conference will explore issues such as: - The impact of the Internet and the role of the Relationship Manager - Choosing the right value proposition and quality of service for HNWI clients - Determining the most effective customer acquisition and loyalty...