The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Der Göttinger Marketing Tag ist das Forum, welches die neuesten wissenschaftlichen Erkenntnisse aus dem Marketing mit Anwendungsfällen renommierter Praxisunternehmen vereint. Ziel des Marketingtags ist ein intensiver Austausch zwischen Wissenschaft und Praxis. m Zentrum des 5. Göttinger...

Thema: «Ethnic Marketing und Interkulturelles Marketing in historischer Perspektive» Die Differenzierung von Marketingmaßnahmen betrifft nicht nur die jeweiligen nationalen Märkte, sondern vor allem auch die spezifischen Zielgruppen. Diese stammen aus verschiedenen Kulturen und weisen...

Banks have already made progress towards developing a distribution strategy in which different channels are closely integrated. However, true multichannel distribution is hard to achieve and requires significant long-term investment. But if banks do manage to achieve the ideal multidistribution...

The American Marketing Association's Annual Conference will inspire with rich content and expert insights from some of the nation's best marketing minds. Attendees will leave up-to-date on the latest evolution of strategies, analytics and innovations.

Conference Tracks: Advertising / Direct Marketing; Business-to-Business Marketing / Supply Chain Management; Consumer Behavior / Marketing Research; Entrepreneurship / Small Business Marketing; Global Marketing; Green Marketing / Sustainability; Internet / Social Media Marketing; Nonprofit /...

The 5th edition of the EMAC Regional Conference continues the initiative started several years ago by a group of academics interested in developing research on marketing in Central and Eastern Europe undergoing the process of systemic and economic transition. At that time, an important objective...

DERMARKENTAG2014 präsentiert den aktuellen Stand und neue Projekte der deutschsprachigen und internationalen Markenwissenschaft und ist eine Diskussionsplattform für die Zukunft der Markenführung. Die zweitägige Veranstaltung wendet sich an … - WissenschaftlerInnen, die sich in der...

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing. Students and scholars participating at the seminar - will be introduced to the model building process and be exposed to its most important steps,...

The theme of this conference is "Marketing Challenges in a Turbulent Business Environment." The congress will have presentations of peer-reviewed papers, as well as panel discussions and plenary sessions. The papers can range from theory development to concepts for measurement and modeling to...