This symposium aims to bring out some of these brand-related issues. We welcome submissions addressing a broad range of brand strategy and management topics from both theoretical and empirical perspectives.

The theme of the 2015 conference is “Global Businesses and Consumers in a Networked World”. We welcome completed works and theoretical papers focusing on the role of information and communication technologies (ICT, e.g., the Internet and mobile technologies) in enhancing international...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Unter dem Titel „Glück als Wirtschaftsfaktor“ beleuchten renommierte Referenten aus Wirtschaft und Wissenschaft in zahlreichen Vorträgen die Bedeutung von Glück im nationalen und internationalen Marken-, Mode-, Tourismus- und Eventmanagement. Gewinn, Umsatz und Leistung waren noch vor...

The purpose of the conference is to encourage knowledge exchange concerning marketing or marketing related fields of research, to bring together specialists from higher education institutions and business fields, and to provide a stimulating environment for knowledge enhancement and sharing...

Die diesjährige Sitzung des „Arbeitskreis Marketinggeschichte“ der Gesellschaft für Unternehmensgeschichte e.V. wirft diesmal den Blick auf ein Thema, das die Marken- und Marketinggeschichte seit jeher bis in die Gegenwart hinein prägt und beschäftigt. Beiträge aus allen Disziplinen und...

Topics discussed on the symposium include consumer financial decision making, risk management, the role of cooperatives, and financial product development. After the successful 2013 edition, the symposium brings together yet again researchers from the marketing and finance disciplines, policy...

The Conference Theme: "Convergence and Divergence in the New Europe: Marketing Challenges and Issues" We invite papers dealing with marketing issues in the transitional markets of the New Europe. This includes papers on marketing management, strategic marketing, buying behaviour, the...

The EBS Symposium is the biggest student organised economic congress in the German-speaking area. This Year's Theme “Digital Darwinism – Innovate the Game!” captures the spirit of time and describes one of the most important trends of the 21st century. The trend forces companies to commit...

The Doctoral Seminar of the EMAC Regional Conference is a one-day forum for doctoral students to meet their peers and leading academics in the field of marketing in order to discuss their dissertation research. All topics and methodological approaches within the broad field of marketing will be...