2021 conference theme reflects the need to refocus and address how we as marketing academics, teachers and practitioners can ‘Reframe Marketing Priorities’ in response to such change. We invite colleagues to explore the crucial issues of change, responses to change and reflection on change...

The Conference theme is "When you tire of marketing you tire of life". Marketing is, in the eyes of many in society, the driving force for growth and change in our world. Despite this, marketers are the first to be maligned when things seem to go wrong. Marketing is, in some quarters, almost a...