The 2022 conference will continue to reflect the achievements, challenges and development of the field of Innovation and Product Development Management through academic paper presentations, challenge sessions, industry engagement, academic keynotes and roundtable discussions on key themes. The...

Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...