Digital revolution has radically transformed marketing environments, inducing profound changes in organizations, their marketing activities and research. Nowadays, we assume digital marketing to be something natural. Can digitalization, however, progress even further? What further changes should...

The Fifth ISBEE Congress hosted by Kozminski University should provide a forum for business and academics to grapple with some of the most pressing problems facing businesses all over the world, and the new horizons coming from business ethics research to fill a wide range of expectations...