Conference Tracks: - Advertising, promotion & marketing communikation - B2B marketing - Consumer behavior - Innovation & new product and service developments - International & cross-cultural marketing - Marketing education - Marketing in emerging and transition economies - Marketing strategy -...

Tracks: - Marketing research - Marketing strategy - Consumer behavior

Conference Theme – “Marketing in Transition: Scarcity, Globalism, and Sustainability” Program Tracks: Business-to-Business Marketing; Consumer Behavior; Electronic and Interactive Marketing; Entrepreneurship and Small Business; Environmental Issues in Marketing; Excellence in Marketing...