Key Topics: - Social media in business - Social media in education - Social media in the present knowledge economy - The networked citizen - Monitoring and evaluating social media - Security of social media

IPDMC has established itself as a leading annual international event in its field. Papers presented at the meeting include subjects that cross disciplines. The conference has become the focus of important networking among innovation and product development management researchers. Adjacent areas...

The Conference Theme of AM2005 is "Marketing: Building Business, Shaping Society", and embraces an upbeat view of the role of marketing. For much of the past decade, a gloom has enveloped the marketing world, with doubt about the validity of much disciplinary thinking, the role of marketing in...