The theme is "Marketing and Management in the Digital Age". Machine Learning, Deep Learning, IoT, Blockchain, VR, Online Crowdfunding and Digital Currency are the highlights in the conference this year.

2021 conference theme reflects the need to refocus and address how we as marketing academics, teachers and practitioners can ‘Reframe Marketing Priorities’ in response to such change. We invite colleagues to explore the crucial issues of change, responses to change and reflection on change...

Themen: Konsumentenverhalten; Gewährleistungsmarke und Verbraucherpolitik; Gewährleistungsmarke und Nachhaltigkeit; Bedeutung der Gewährleistungsmarke.

Key Topics: Social media in business; Social media in education; Social media in the present knowledge economy; The networked citizen; Monitoring and evaluating social media; Security of social media. Mini Tracks: Social Media Networking and Government. We are aware that the uncertainty...

The WHU Bachelor European Summer Program offers a three-week course on 'The Business, Political, and Cultural Environment in Europe’ for Bachelor students of WHU's partner schools on the attractive campus in Vallendar. The program offers a targeted and compact insight into international...

The research camp is a mix of plenary presentations and thematic workshops. Two parallel workshops will run after the plenaries each day. Workshops are led by four highly recognized professors with distinctive and current research ideas.

Topics: Marketing pioneers; Histories of the development and evolution of the marketing discipline; Varieties of marketing cultures and histories; Writing the past: constructing histories in/for marketing; Exploring the historical role of relationships and networks in marketing; Historical...

At this conference, we will celebrate the history of marketing while also exploring its future. Marketing has evolved from “sell, sell, sell” to a world of endless information. Today’s consumers are more likely to take the advice of a social media influencer than they are of a salesperson....

Marketing for Growth is the theme of this edition of EMAC. We have chosen this theme inspired by the events that have taken place worldwide recently. At a time of need for the recovery of confidence, marketers are vital to strengthening economic stability through its fundamental role in the...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...