The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

ESOBE stands for European Seminar on Bayesian Econometrics. This series of seminars was launched in 2010 with the first meeting in Rotterdam. In recent decades Bayesian econometrics has expanded enormously in areas such as optimal processing of information from different sources, efficient...

DERMARKENTAG2018 heißt alle Wissenschaftlerinnen und Wissenschaftler herzlich willkommen, die sich in der Forschung mit dem Thema „Marke und Markenführung“ beschäftigen. Neben etablierten ForscherInnen soll die Veranstaltung insbesondere auch jungen WissenschaftlerInnen die Möglichkeit...

The conference is intended to bring together researchers who are interested in all aspects of mechanism and market design. The conference will have four key-note talks and another 20 paper presentations. The overall aim is to have a small conference where meaningful dialogue and exchange of...

The conference will offer a unique opportunity to analyze current developments in researching of marketing, business, management, economics and other related fields among scholars, experts and other stakeholders.The theme of the 9th EMAC Regional Conference is focused upon the ways of bridging...

Conference tracks: - IB theory: from going international to designing international business models, - Internationalization theory and practice: from rethinking MNEs, to SMEs and BGs, - International entrepreneurship, strategy, innovation and international family firms, - Regional cooperation,...

TIBER brings together Economists, Psychologists, Marketing researchers and others who work on Behavioral Decision Making, either in individual or interdependent settings. We look for empirical contributions from diverse fields, such as Individual Decision Making, Consumer Behavior, Bargaining,...

Conference Theme: Marketing, Managing and Financing Organizations in International and Local Environments. The conference is inviting papers in all areas that will shed some light on issues that are of paramount importance to managing, marketing and financing organizations successfully....

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research.