Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

The theme of the conference will be “Commercializing Agriculture in Africa: Social, Economic and Environmental Impacts”.