The interaction of intuition and rationality during escalated NPD decisions : an investigation of decision-makers’ affective states
Year of publication: |
2020
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Authors: | Röth, Tobias ; Spieth, Patrick ; Joachim, Verena |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 4, p. 2050033-1-2050033-31
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Subject: | Intuition | rationality | emotions | affect | decision-making | escalating commitment | affect infusion model | new product development | innovation | NPD | Produktentwicklung | New product development | Entscheidung | Decision | Emotion | Innovation | Rationalität | Rationality | Innovationsmanagement | Innovation management | Entscheidung unter Risiko | Decision under risk | Entscheidung unter Unsicherheit | Decision under uncertainty | Entscheidungstheorie | Decision theory |
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