Van Den Bosch, Frans A J; Vermeulen, Vermeulen, P.A.M.; … - Erasmus Research Institute of Management (ERIM), … - 2006
Many product innovation studies have described key determinants that should lead to successful incremental product … innovation. Despite numerous studies suggesting how incremental product innovation should be successfully undertaken, many firms … still struggle with this type of innovation. In this paper, we use an institutional perspective to investigate why …