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~accessRights:"free"
~institution:"Faculteit Economie en Bedrijfskunde, Universiteit Gent"
~language:"eng"
~person:"PELSMACKER, P. DE"
~subject:"clickstream analysis"
~type:"book"
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clickstream analysis
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ad effectiveness
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PELSMACKER, P. DE
BOCK, K. W. DE
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BOCK, T. DE
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CAUBERGHE, V.
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GEUENS, M.
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KENHOVE, P. VAN
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MANIGART, S.
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium
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Context Effects of TV Programme-Induced Interactivity and Telepresence on Advertising Responses
CAUBERGHE, V.
;
GEUENS, M.
;
PELSMACKER, P. DE
-
Faculteit Economie en Bedrijfskunde, Universiteit Gent
-
2010
Persistent link: https://www.econbiz.de/10008672315
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