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Social media engagement and real-time marketing : using net-effects and set-theoretic approaches to understand audience and content-related effects
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Teles, Merícia
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 497-515
Persistent link: https://www.econbiz.de/10014290757
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Progress in partial least squares
structural
equation
modeling
use in marketing research in the last decade
Sarstedt, Marko
;
Hair, Joseph F.
;
Pick, Mandy
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 1035-1064
Persistent link: https://www.econbiz.de/10013186912
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