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~person:"Van Den Bulte, Christophe"
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Ansteckungseffekt
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Contagion effect
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New product development
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Produktentwicklung
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Innovationsdiffusion
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Van Den Bulte, Christophe
Herstatt, Cornelius
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Taha, Zahari
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Ahmed, Shamsuddin
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Ale Ebrahim, Nader
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Nagahira, Akio
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Loch, Christoph H.
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Gargiulo, Martin
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Hanim, Salwa
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Lüthje, Christian
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Mishra, Anant
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Netessine, Serguei
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Reilly, Richard R.
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Stockstrom, Christoph
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
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2
Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2011
Persistent link: https://www.econbiz.de/10009356151
Saved in:
3
New product diffusion with social attraction and repulsion
Bakshi, Nitin
;
Hosanagar, Kartik
;
Van Den Bulte, Christophe
-
2011
Persistent link: https://www.econbiz.de/10009356632
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