Chao, Raul O.; Kavadias, Stylianos; Gaimon, Cheryl - In: Management Science 55 (2009) 9, pp. 1556-1569
allocate resources to innovation and new product development (NPD) programs in a portfolio. Resource allocation and NPD … product development (more radical projects). Funding may be either fixed or variable depending on the extent to which the … product development, and the relative balance in the NPD portfolio shifts toward incremental innovation. In addition, we …