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~subject:"Beziehungsmarketing"
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International journal of electronic customer relationship management : IJECRM
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Customer engagement behaviours in a social media context revisited : using both the formative
measurement
model
and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
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2
Investigating the moderated mediation effect on customer relationship management and customer acquisition
Das, Subhasish
;
Mishra, Manit
;
Mohanty, Prasanta Kumar
- In:
International journal of electronic customer …
12
(
2019
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10012253357
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