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~subject:"Brand management"
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Search: subject:"Management"
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Brand management
Theory
15,843
Theorie
15,817
Supply chain
12,931
Lieferkette
12,915
Innovation
12,673
Corporate Social Responsibility
11,416
Corporate social responsibility
11,411
Innovationsmanagement
11,170
Innovation management
10,806
Consumer behaviour
10,125
Konsumentenverhalten
10,121
Portfolio selection
9,583
Portfolio-Management
9,580
Strategisches Management
8,308
Relationship marketing
8,249
Beziehungsmarketing
8,246
Risk management
7,791
Strategic management
7,785
Unternehmenserfolg
7,525
Firm performance
7,475
Risikomanagement
7,425
Führungsstil
6,997
Leadership style
6,955
Markenführung
6,585
Welt
6,176
World
6,172
Knowledge management
6,135
Wissensmanagement
6,134
Organizational change
5,913
Organisatorischer Wandel
5,897
Managers
5,499
Führungskräfte
5,456
USA
5,450
Human Resource Management
5,449
United States
5,412
Personalmanagement
5,390
Sustainable development
5,342
Nachhaltige Entwicklung
5,279
China
5,270
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Melewar, T. C.
34
Bang, Nguyen
28
Loureiro, Sandra Maria Correia
27
Burmann, Christoph
26
Foroudi, Pantea
25
Baumgarth, Carsten
22
Ko, Eunju
22
Gupta, Suraksha
21
Guzman, Francisco
21
Han, Heesup
20
Japutra, Arnold
20
Khan, Imran
19
Sarkar, Abhigyan
19
Phau, Ian
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Kunkel, Thilo
16
Paul, Justin
16
Schmidt, Holger J.
16
Ekinci, Yuksel
15
Errichiello, Oliver Carlo
14
Martínez-López, Francisco J.
14
Park, Jungkun
14
Septianto, Felix
14
Veloutsou, Cleopatra
14
Zschiesche, Arnd
14
Abratt, Russell
13
Balmer, John M. T.
13
Diamantopoulos, Adamantios
13
Esch, Franz-Rudolf
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Iglesias, Oriol
13
Kernstock, Joachim
13
Kumar, Vikas
13
Mogaji, Emmanuel
13
Powell, Shaun M.
13
Ahn, Jiseon
12
Dens, Nathalie
12
King, Ceridwyn
12
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Springer Fachmedien Wiesbaden
78
NetLibrary, Inc
7
Springer Gabler <Firma>
7
IGI Global
5
Edward Elgar Publishing
4
Springer International Publishing
4
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Information Resources Management Association
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Palgrave Macmillan <Firma>
2
Springer-Verlag GmbH
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
American Marketing Association
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <17., 2018, Valencia>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Karlsruher Institut für Technologie
1
Leuphana Universität Lüneburg
1
Society for Consumer Psychology.
1
Springer VS
1
Taylor and Francis.
1
Universität Bremen
1
Wissenschaftliche Konferenz Eventforschung <9., 2017, Chemnitz>
1
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Journal of business research : JBR
473
The journal of brand management : an international journal
274
SpringerLink / Bücher
256
Journal of retailing and consumer services
244
The journal of product & brand management
234
International journal of hospitality management
80
Journal of marketing communications
77
Asia Pacific journal of marketing and logistics
75
Springer eBook Collection
73
Industrial marketing management : the international journal for industrial and high-tech firms
72
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Marketing intelligence & planning
63
Psychology & marketing
60
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Innovatives Markenmanagement
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
51
European journal of marketing : EJM
50
Journal of international consumer marketing
49
International journal of internet marketing and advertising : IJIMA
46
International marketing review
45
Tourism management : research, policies, practice
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
43
Research
43
European journal of marketing
42
Journal of fashion marketing and management
42
Journal of marketing
41
Marketing letters : a journal of research in marketing
41
Springer eBook Collection / Business and Economics
41
International journal of contemporary hospitality management
39
Journal of the Academy of Marketing Science
39
Journal of Islamic marketing
38
Journal of travel and tourism marketing
37
International journal of consumer studies
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of advertising research
31
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ECONIS (ZBW)
6,585
RePEc
16
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1
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Date (oldest first)
1
Business process
management
applicability to destination country-brand
management
Miyamaru, Letícia
;
Lourenção, Marina Toledo de Arruda
; …
- In:
Benchmarking : an international journal
31
(
2024
)
1
,
pp. 278-306
Persistent link: https://www.econbiz.de/10014502963
Saved in:
2
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
3
Organizational resilience as the mediator of relation between brand performance and organizational performance : reflections from the perspective of crisis times
Zabłocka-Kluczka, Anna
;
Sałamacha, Anna Katarzyna
- In:
Journal of organizational change management
36
(
2023
)
6
,
pp. 932-949
Persistent link: https://www.econbiz.de/10014474602
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
6
Manufacturer's sales format selection and information sharing strategy of platform with a private brand
Liu, Peng
;
Rong, Zhang
;
Wang, Ya
;
Yang, Hailong
;
Bin, Liu
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10014473022
Saved in:
7
Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles
Buzzao, Giacomo
;
Rizzi, Francesco
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1123-1141
Persistent link: https://www.econbiz.de/10014507078
Saved in:
8
How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Liu, Renjing
- In:
European journal of innovation management
27
(
2024
)
3
,
pp. 894-921
Persistent link: https://www.econbiz.de/10014501240
Saved in:
9
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
10
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
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