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Betriebliche Wertschöpfung
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Conceptual model
1
Customer integration
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Customer value
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Customer value co-creation processes
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Kundenintegration
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Kundenwert
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Marketing theory
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Marketingtheorie
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Measurement
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Messung
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Service-Dominant Logic
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Service-dominant logic
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Value creation
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Tommasetti, Aurelio
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Troisi, Orlando
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Journal of service theory and practice : JSTP
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Measuring customer value co-creation behavior : developing a
conceptual
model
based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
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