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Search: subject:"Multikanalvertrieb"
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Subject
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Multichannel strategy
179
Multikanalvertrieb
179
Einzelhandel
112
Retail trade
106
Beziehungsmarketing
99
Relationship marketing
99
Online retailing
85
Online-Handel
85
Distribution channel
67
Vertriebsweg
67
Consumer behaviour
63
Konsumentenverhalten
63
Mehrgleisiger Vertrieb
50
Omnichannel retailing
27
Electronic Commerce
26
Omnichannel
26
E-commerce
19
Customer analysis
18
Dienstleistungsqualität
18
Kundenanalyse
18
Service quality
18
Deutschland
17
Germany
17
Lieferkette
17
Supply chain
17
Digitalisierung
16
Customer satisfaction
15
Kundenzufriedenheit
15
Marketingmanagement
15
Marketing management
14
Online-Marketing
14
Customer experience
13
Internet marketing
13
Brand management
12
Digitization
12
Markenführung
12
USA
12
United States
12
Vertrieb
11
Luxury goods
10
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40
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Article
137
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71
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106
Aufsatz in Zeitschrift
106
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31
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31
Hochschulschrift
18
Aufsatzsammlung
8
Collection of articles of several authors
5
Sammelwerk
5
Thesis
5
Lehrbuch
4
Conference paper
2
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1
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1
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English
154
German
53
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Heinemann, Gerrit
9
Tripp, Christoph
4
Alexander, Bethan
3
Gallino, Santiago
3
Gao, Fei
3
He, Yi
3
Mosca, Fabrizio
3
Quach, Sara
3
Winters, Amelie
3
Wirtz, Bernd W.
3
Xu, Qingyun
3
Acquila-Natale, Emiliano
2
Akturk, M. Serkan
2
Arora, Vibha
2
Barari, Mojtaba
2
Bell, David R.
2
Bergmeier, Markus
2
Blazquez Cano, Marta
2
Brock, Harald
2
Böckenholt, Ingo
2
Carlson, Jamie
2
Cuthbertson, Richard
2
Da-Cruz, Patrick
2
Dalla Pozza, Ilaria
2
Dirsehan, Taşkın
2
Elias, Carola Anna
2
Fan, Hua
2
Fleer, Jessica
2
Gaiser, Christian W.
2
Gao, Wei
2
Gehrckens, H. Mathias
2
Giacosa, Elisa
2
Gizycki, Vittoria von
2
Holzapfel, Andreas
2
Homburg, Christian
2
Hübner, Alexander
2
Jäger, Reingard
2
Karjaluoto, Heikki
2
Ketzenberg, Michael
2
Klapdor, Sebastian
2
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Springer Fachmedien Wiesbaden
19
Dgroup
1
Springer-Verlag GmbH
1
Technische Universität Braunschweig
1
Universität Mannheim
1
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SpringerLink / Bücher
29
Journal of retailing and consumer services
22
International journal of retail and distribution management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Research
7
Springer eBook Collection
7
The international review of retail, distribution and consumer research
6
International journal of production economics
5
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Beiträge zur empirischen Marketing- und Vertriebsforschung
4
Journal of business research : JBR
4
Journal of retailing
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
essentials
4
Developing successful global strategies for marketing luxury brands
3
European journal of operational research : EJOR
3
International journal of physical distribution & logistics management : IJPD & LM
3
Journal of advertising research
3
Lehrbuch
3
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
Interaktives Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of operations management
2
MIS quarterly
2
Marktorientiertes Management
2
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
2
Springer eBook Collection / Business and Economics
2
Transportation research / E : an international journal
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Asia Pacific journal of marketing and logistics
1
Benchmarking : an international journal
1
Channel strategies and marketing mix in a connected world
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
De Gruyter eBook-Paket Wirtschaftswissenschaften
1
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ECONIS (ZBW)
207
USB Cologne (EcoSocSci)
1
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1
Learning efficient in-store picking strategies to reduce customer encounters in omnichannel retail
Neves-Moreira, Fábio
;
Amorim, Pedro
- In:
International journal of production economics
267
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460472
Saved in:
2
Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail
Zhang, Xueting
;
Park, Younggeun
;
Park, Jaejin
;
Zhang, Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462160
Saved in:
3
Exploring omnichannel strategies : a path to improve customer experiences
Silva, Susana C.
;
Silva, Francisca Pinto
;
Dias, Joana Carmo
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 62-88
Persistent link: https://www.econbiz.de/10014484202
Saved in:
4
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
5
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
6
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
7
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
8
O2O switching determinants and successful drivers in omnichannel retailing services
Wu, Pei-Ju
- In:
Service business
17
(
2023
)
3
,
pp. 771-788
Persistent link: https://www.econbiz.de/10014333861
Saved in:
9
Empowering retailers : a bounded rationality perspective to enhancing omnichannel journey satisfaction
Muthaffar, Aisha
;
Vilches-Montero, Sonia
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373386
Saved in:
10
Dual-channel supply chain coordination under risk aversion and fairness concerns
Xue, Lin
;
Wang, Kangzhou
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
6
,
pp. 3289-3307
Persistent link: https://www.econbiz.de/10014340907
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