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Search: subject:"Relationship marketing"
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Relationship marketing
8,267
Beziehungsmarketing
8,245
Consumer behaviour
4,340
Konsumentenverhalten
4,339
Customer satisfaction
2,392
Kundenzufriedenheit
2,392
Dienstleistungsqualität
1,798
Service quality
1,798
Brand management
1,392
Markenführung
1,392
Social Web
1,062
Social web
1,062
Brand image
1,053
Markenimage
1,053
Lieferantenmanagement
853
Supplier relationship management
853
Online-Marketing
841
Internet marketing
837
Customer integration
814
Kundenintegration
812
Brand
694
Markenartikel
682
Einzelhandel
650
Retail trade
649
Online retailing
613
Online-Handel
613
Confidence
608
Vertrauen
606
Electronic Commerce
570
Marketingmanagement
563
E-commerce
562
Marketing management
562
Kundenwert
520
Customer value
510
Emotion
449
Customer service
444
Kundenservice
441
Value creation
401
Betriebliche Wertschöpfung
399
Viral marketing
375
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Han, Heesup
37
Hollebeek, Linda D.
34
Kumar, V.
27
Thaichon, Park
26
Loureiro, Sandra Maria Correia
20
Kumar, Vikas
19
Palmatier, Robert W.
19
Prentice, Catherine
19
Quach, Sara
19
Rather, Raouf Ahmad
19
Svensson, Göran
19
Gil Saura, Irene
18
Mattila, Anna S.
18
Ahn, Jiseon
17
Itani, Omar S.
17
Khan, Imran
17
Vrontis, Demetris
17
Grewal, Dhruv
16
Klaus, Philipp
16
Rahman, Zillur
16
Roy, Sanjit
16
So, Kevin Kam Fung
16
Balaji, M. S.
14
Japutra, Arnold
14
Karjaluoto, Heikki
14
Agnihotri, Raj
13
Bruhn, Manfred
13
Chatterjee, Sheshadri
13
Homburg, Christian
13
Johnson, Lester W.
13
Leckie, Civilai
13
Ruyter, Ko de
13
Sesé, F. Javier
13
Sreejesh, S.
13
Verhoef, Peter C.
13
Weaven, Scott
13
Wong, IpKin Anthony
13
Bang, Nguyen
12
Casidy, Riza
12
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2
NetLibrary, Inc
2
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2
Springer International Publishing
2
Technische Universität Chemnitz
2
World Trade Organization
2
European Health Care Conference <2, 2011, Hamburg>
1
ICORIA <17., 2018, Valencia>
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Ludwig-Maximilians-Universität München
1
National Bureau of Economic Research
1
Nomos Verlagsgesellschaft
1
Organisation for Economic Co-operation and Development
1
Society for Consumer Psychology.
1
Soproni Egyetem
1
Technische Universität Hamburg
1
Technische Universität Hamburg / Institut für Innovationsmarketing
1
Universität Hohenheim
1
ebrary, Inc
1
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Journal of business research : JBR
470
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
98
Journal of strategic marketing
93
Journal of the Academy of Marketing Science
87
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
64
Journal of service management
56
Journal of marketing
54
Journal of retailing
52
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
51
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
50
Services marketing quarterly
48
Psychology & marketing
47
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
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Source
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ECONIS (ZBW)
8,271
RePEc
48
Other ZBW resources
7
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1
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1
Linking
relationship
marketing
to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen
;
Dung Phuong Hoang
- In:
Gadjah Mada international journal of business
26
(
2024
)
1
,
pp. 109-140
Persistent link: https://www.econbiz.de/10014486995
Saved in:
2
Agri-food enterprises and
relationship
marketing
during COVID-19 : a primary data research through commitment-trust theory
Apostolopoulos, Nikolaos
;
Kakouris, Alexandros
; …
- In:
Journal of international food & agribusiness marketing
36
(
2024
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10014514533
Saved in:
3
More is better but in what direction? : the effects of
relationship
marketing
investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
5
Relationship
marketing
in online retailing : a theoretical and empirical analysis from an Indian perspective
Deepika
;
Singh, Shashank Vikram Pratap
- In:
International journal of business information systems : …
44
(
2023
)
1
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014436447
Saved in:
6
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
7
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
8
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
9
I will get a reward, too : when disclosing the referrer reward increases referring
Xu, Minzhe
;
Yu, Zhihao
;
Tu, Yanping
- In:
Journal of marketing research
60
(
2023
)
2
,
pp. 355-370
Persistent link: https://www.econbiz.de/10014233901
Saved in:
10
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
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