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Search: subject:"Social web"
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Subject
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Social Web
8,357
Social web
8,356
Online-Marketing
2,998
Internet marketing
2,966
Consumer behaviour
2,601
Konsumentenverhalten
2,601
Social media
1,310
Viral marketing
1,138
Virales Marketing
1,137
Brand management
1,092
Markenführung
1,092
Beziehungsmarketing
1,066
Relationship marketing
1,066
Soziales Netzwerk
1,013
Social network
976
social media
927
Electronic Commerce
755
E-commerce
736
Online retailing
730
Online-Handel
730
Digitalisierung
626
Markenimage
626
Brand image
623
Digitization
613
Customer integration
433
Kundenintegration
433
Internet
391
Digital platform
386
Digitale Plattform
383
Öffentlichkeitsarbeit
361
Web 2.0 technologies
357
Web 2.0-Technologien
357
Public relations
351
Advertising effects
340
Werbewirkung
340
Social relations
322
Soziale Beziehungen
322
Advertising
310
Twitter
308
Brand
306
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Online availability
All
Undetermined
Free
4,477
Type of publication
All
Article
7,542
Book / Working Paper
1,035
Type of publication (narrower categories)
All
Article in journal
6,799
Aufsatz in Zeitschrift
6,799
Aufsatz im Buch
749
Book section
749
Aufsatzsammlung
154
Arbeitspapier
103
Working Paper
103
Graue Literatur
101
Non-commercial literature
101
Hochschulschrift
89
Conference paper
71
Konferenzbeitrag
71
Collection of articles of several authors
52
Sammelwerk
52
Case study
44
Fallstudie
44
Konferenzschrift
28
Thesis
23
Lehrbuch
18
Textbook
12
Amtsdruckschrift
7
Government document
7
Handbook
7
Handbuch
7
Ratgeber
5
Conference proceedings
3
Einführung
3
Guidebook
3
Interview
3
Bibliografie
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Festschrift
1
Market information
1
Marktinformation
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
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English
8,221
German
357
Undetermined
1
Author
All
Dwivedi, Yogesh Kumar
24
Martínez-López, Francisco J.
20
Hajli, Nick
19
Loureiro, Sandra Maria Correia
19
Law, Chun Hung Roberts
18
Kreutzer, Ralf T.
16
Qiu, Liangfei
16
Rana, Nripendra P.
16
Filieri, Raffaele
15
Harrigan, Paul
15
Rita, Paulo
15
Vrontis, Demetris
15
Agnihotri, Raj
14
Dhir, Amandeep
14
Laurell, Christofer
14
Ozuem, Wilson
14
Schaarschmidt, Mario
13
Bigné Alcañiz, J. Enrique
12
Akram, Umair
11
Dennis, Alan
11
Etter, Michael
11
Itani, Omar S.
11
Kumar, Vikas
11
Adeola, Ogechi
10
Brem, Alexander
10
Gázquez-Abad, Juan Carlos
10
Hinson, Robert
10
Sandström, Christian
10
Thaichon, Park
10
Foroudi, Pantea
9
Gloor, Peter A.
9
Hollebeek, Linda D.
9
Kuchler, Theresa
9
Kunkel, Thilo
9
Shokouhyar, Sajjad
9
Stroebel, Johannes
9
Tan, Yong
9
Veloutsou, Cleopatra
9
Whinston, Andrew B.
9
Wong, IpKin Anthony
9
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Institution
All
IGI Global
118
Springer Fachmedien Wiesbaden
86
National Bureau of Economic Research
9
Springer-Verlag GmbH
9
World Bank Group
8
OECD
6
Springer International Publishing
6
Edward Elgar Publishing
5
Springer Gabler <Firma>
5
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Healthcare Information and Management Systems Society
2
Technische Universität Braunschweig
2
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Berlin Digital Conference / Annual Conference <1., 2018, Berlin>
1
Berlin Digital Conference / Annual Conference <2., 2019, Berlin>
1
Concurrent SIGPHIL_372ICIS (Virtual Only) Workshop on Products of Theorizing: Towards Native Theories of Emerging Information Technology <9., 2021, Online>
1
Dgroup
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER 2023 eTourism Conference <30., 2023, Johannesburg>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
ICORIA <16., 2017, Gent>
1
IEA
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for Media and Communication Research
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Energy Agency
1
International Scientific-Practical Conference <2021, Online>
1
International Scientific-Practical Conference <2022, Online>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
JSICR Kansai Meeting <2017>
1
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Published in...
All
Journal of business research : JBR
379
Technological forecasting & social change : an international journal
226
Journal of retailing and consumer services
202
SpringerLink / Bücher
195
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
175
Information systems research : ISR
96
Springer eBook Collection
91
International journal of internet marketing and advertising : IJIMA
90
Tourism management : research, policies, practice
87
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of management information systems : JMIS
85
International journal of advertising : the review of marketing communications
79
Journal of promotion management : innovations in planning and applied research
68
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of hospitality management
61
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Electronic commerce research
59
Journal of marketing communications
59
The journal of product & brand management
56
Journal of internet commerce
52
Business horizons
48
Psychology & marketing
48
Discussion papers / CEPR
47
Journal of travel and tourism marketing
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of information & knowledge management : JIKM
42
MIS quarterly
42
The journal of brand management : an international journal
42
Finance research letters
40
International journal of contemporary hospitality management
39
Asia Pacific journal of marketing and logistics
37
International journal of business information systems : IJBIS
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Corporate communications : an international journal
36
International journal of consumer studies
36
Marketing intelligence & planning
35
Service business
35
Journal of marketing
34
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Source
All
ECONIS (ZBW)
8,571
USB Cologne (EcoSocSci)
4
RePEc
1
Other ZBW resources
1
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1
Writing online and audio stories : crafting nonfiction for websites, podcasts, and social media
Faherty, Anna
-
2024
Persistent link: https://www.econbiz.de/10014493717
Saved in:
2
Recent trends in supply chain management of business-to-business firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
Saved in:
3
How social networking ties mediate the associations between enterprise social media affordances and employee agility?
Talwar, Shalini
;
Luqman, Adeel
;
Kaur, Puneet
; …
- In:
Technological forecasting & social change : an …
195
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014478533
Saved in:
4
#infertility : how patients can benefit from the public discussion of conversational taboos on social media
Grothaus, Jana
;
Köcher, Sören
;
Köcher, Sarah
; …
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 944-956
Persistent link: https://www.econbiz.de/10014333408
Saved in:
5
Babbling through social media : a cross-country study mapping out social networks using eWOM intentions
Isler, Zulal
;
Kiygi-Calli, Meltem
;
Oraiby, Maryam El
- In:
Electronic markets : EM ; the international journal of …
33
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014437238
Saved in:
6
Building and evaluating a customer value blog
Weinstein, Art
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 551-557
Persistent link: https://www.econbiz.de/10014374942
Saved in:
7
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
8
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
Saved in:
9
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
10
The use of enterprise social media and its disparate effects on the social connectivity of globally dispersed workers
Kim, Heewon
;
Pilny, Andrew
- In:
International journal of business communication : IJBC …
60
(
2023
)
2
,
pp. 420-438
Persistent link: https://www.econbiz.de/10014229020
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