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attribution
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attribution theory
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ECONIS (ZBW)
414
RePEc
56
Other ZBW resources
6
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1
Attribution
modelling in an omni-channel environment : new requirements and specifications from a practical perspective
Nass, Ole
;
Garrigos, José Albors
;
Gomez, Hermenegildo Gil
- In:
International journal of electronic marketing and …
11
(
2020
)
1
,
pp. 81-111
Persistent link: https://www.econbiz.de/10012199571
Saved in:
2
Multichannel data-driven
attribution
models : a review and research agenda
Beck, Ben B.
;
Petersen, J. Andrew
;
Venkatesan, Rajkumar
- In:
Marketing accountability for marketing and …
,
(pp. 153-189)
.
2021
Persistent link: https://www.econbiz.de/10012654061
Saved in:
3
In the eye of the beholder : the role of self-perceived status in the relationship between high-performance work systems and affective commitment
Kim, Mijeong
;
Jeong, Inseong
;
Pae, Chong-sŏk
- In:
Personnel review
53
(
2024
)
2
,
pp. 621-640
Persistent link: https://www.econbiz.de/10014481234
Saved in:
4
Agile Marketing Performance Management : 10 Success Factors for Maximizing Marketing ROI Dynamically
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2022
. Multi-Touch
Attribution
and Unified Measurement -- 8. Individual Targeting and Privacy -- 9. Agile Marketing, Agile …
Persistent link: https://www.econbiz.de/10013418871
Saved in:
5
Emphasizing effort vs talent in personal trainers' performance : consumption response of personal fitness training customers
Park, Sangchul
;
Lee, Hyun-Woo
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 359-374
Persistent link: https://www.econbiz.de/10014331417
Saved in:
6
The differential impact of substantive and symbolic CSR
attribution
on job satisfaction and turnover intention
Chen, Xin
;
Hansen, Eric
;
Cai, Jianfeng
;
Xiao, Jichang
- In:
Business ethics, the environment & responsibility
32
(
2023
)
4
,
pp. 1233-1246
Persistent link: https://www.econbiz.de/10014365934
Saved in:
7
Particulate matter source
attribution
and restaurant mitigation behavioral intentions : an application of
attribution
theory
Jang, Eunyoo
;
Yoo, Joanne Jung-Eun
;
Cho, Meehee
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1901-1921
Persistent link: https://www.econbiz.de/10014280907
Saved in:
8
Agiles Marketing Performance Management : 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2021
-- Modellbildung, Modellarchitektur und Modellgüte -- Multi-Touch-
Attribution
und Unified Measurement -- Individuelles Targeting und …
Persistent link: https://www.econbiz.de/10012694987
Saved in:
9
Agiles Marketing Performance Management : 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
Stürze, Sascha
;
Hoyer, Markus
;
Righetti, Claudio
; …
-
2021
Persistent link: https://www.econbiz.de/10012548103
Saved in:
10
Multilevel examination of how and when socially responsible human resource management improves the well-being of employees
Zhang, Zhe
;
Wang, Juan
;
Jia, Ming
- In:
Journal of business ethics : JBE
176
(
2022
)
1
,
pp. 55-71
. Drawing upon the social information processing theory and
attribution
theory, we investigate whether, how, and when SRHRM …
Persistent link: https://www.econbiz.de/10012817957
Saved in:
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