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Theorie
Marketing management
57
Marketingmanagement
57
Marketing
44
Consumer behaviour
28
Konsumentenverhalten
28
Marketing theory
26
Marketingtheorie
26
Theory
15
USA
15
United States
15
Marktforschung
14
Market research
13
Selling
13
Verkauf
13
Beziehungsmarketing
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Relationship marketing
9
Welt
8
World
8
Internet marketing
7
Online-Marketing
7
International marketing
6
Internationales Marketing
6
Knowledge management
6
Wissensmanagement
6
Absatz
5
Brand management
4
Digitalisierung
4
Digitization
4
Markenführung
4
Social Web
4
Social web
4
Werbung
4
Advertising
3
Artificial intelligence
3
Green marketing
3
Künstliche Intelligenz
3
Nachhaltigkeit
3
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Book / Working Paper
14
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1
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Konferenzschrift
9
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7
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Non-commercial literature
5
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1
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1
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English
15
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Bartels, Robert D. W.
1
Belk, Russell W.
1
Brady, Michael K.
1
Cron, William L.
1
Douglas, Susan P.
1
Henderson, Geraldine Rosa
1
King, Robert L.
1
Krishnan, Ram
1
LaPlaca, Peter L.
1
Lusch, Robert F.
1
Moore, Marian C.
1
Murphy, Patrick E.
1
Perreault, William D.
1
Shimp, Terence A.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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Institution
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American Marketing Association
National Bureau of Economic Research
769
Springer Fachmedien Wiesbaden
72
IGI Global
66
Edward Elgar Publishing
50
European University Institute / Department of Economics
28
Center for Economic Research <Tilburg>
27
Deutschland / Bundeswehr / Universität Hamburg
26
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
25
Springer-Verlag GmbH
24
Erasmus Research Institute of Management
23
OECD
23
INSEAD
21
De Gruyter Oldenbourg
20
Ekonomiska forskningsinstitutet <Stockholm>
20
Friedrich-Schiller-Universität Jena
20
World Bank
20
Econometrisch Instituut <Rotterdam>
18
Fördergesellschaft Marketing an der Universität Augsburg
18
Institute of Finance and Accounting <London>
18
Verlag Franz Vahlen
18
International Monetary Fund
17
Institut für Betriebswirtschaftslehre <Darmstadt> / Fachgebiet Operations-Research
15
Institut für Weltwirtschaft
15
Centre for Economic Policy Research
14
Universität Kaiserslautern / Lehrstuhl für Produktionswirtschaft
14
Pensions Institute
13
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
13
Université catholique de Louvain / Institut de recherches économiques et sociales <1941-1960>
13
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
12
Frank J. Fabozzi Associates <New Hope, Pa.>
12
Universität Augsburg / Institut für Volkswirtschaftslehre
12
Universität Zürich / Institut für Schweizerisches Bankwesen
12
Verlag Dr. Kovač
12
European University Institute / Department of Law
11
Foerder Institute for Economic Research <Tēl-Āvîv>
11
Martin-Luther-Universität Halle-Wittenberg / Wirtschaftswissenschaftliche Fakultät
11
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Landwirtschaftliche Betriebslehre
11
Shaker Verlag
11
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
11
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Series / American Marketing Association
7
AMA educators' proceedings
5
Proceedings series / American Marketing Association
2
Fall conference / Proceedings
1
Proceedings of the ... AMA annual marketing conference
1
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ECONIS (ZBW)
15
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
2
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
3
"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002170130
Saved in:
4
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
5
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
6
Marketing theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
7
Marketing strategies for a tough environment
LaPlaca, Peter L.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10001477616
Saved in:
8
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
9
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
10
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
1
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