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~institution:"American Marketing Association"
~type_genre:"Conference proceedings"
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Marketing management
23
Marketingmanagement
23
Marketing
15
Marketing theory
15
Marketingtheorie
15
Market research
8
Marktforschung
8
Theorie
7
Theory
7
Consumer behaviour
6
Konsumentenverhalten
6
Selling
6
Verkauf
6
USA
5
United States
5
International marketing
4
Internationales Marketing
4
Beziehungsmarketing
3
Relationship marketing
3
Welt
3
World
3
Absatz
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Werbung
2
03.12.1989
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
Absatzforschung
1
Absatzplanung
1
Absatzpolitik
1
Advertising
1
Brand management
1
Competitive strategy
1
E-commerce
1
Electronic Commerce
1
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23
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1
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Conference proceedings
Konferenzschrift
52
Collection of articles of several authors
27
Sammelwerk
27
Graue Literatur
13
Non-commercial literature
13
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
Aufsatzsammlung
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CD-ROM, DVD
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Lehrbuch
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English
24
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Brown, Tom
2
Arnold, Todd J.
1
Brady, Michael K.
1
Cron, William L.
1
Evans, Kenneth R.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Jaworski, Bernard J.
1
Krishnan, Ram
1
LeClair, Debbie Thorne
1
Lutz, Richard J.
1
McTavish, Ronald
1
Moore, Marian C.
1
Morgan, Neil A.
1
Pechmann, Connie
1
Perreault, William D.
1
Reynolds, Kristy
1
Scheer, Lisa K.
1
Slotegraaf, Rebecca
1
Spekman, Robert E.
1
Steenburgh, Thomas J.
1
Swaminathan, Vanitha
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Wilson, David T.
1
Workman, John P.
1
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American Marketing Association
OECD
34
Hochschulrektorenkonferenz
29
International Association for the Study of Insurance Economics
29
Nuclear Energy Agency
29
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
21
Gesellschaft zur Erforschung des Markenwesens
19
SUERF - The European Money and Finance Forum
19
Varazdin Development and Entrepreneurship Agency
18
Obščestvo Znanie Rossii
17
Springer Fachmedien Wiesbaden
17
Weltbank
17
European Association of Agricultural Economists
14
Gesellschaft für Wirtschafts- und Sozialkybernetik
12
National Bureau of Economic Research
12
Schmalenbach-Gesellschaft - Deutsche Gesellschaft für Betriebswirtschaft
12
Evangelische Akademie Loccum
11
Gesellschaft für Projektmanagement INTERNET Deutschland
11
Water Conference <1977, Mar del Plata>
11
Bank für Internationalen Zahlungsausgleich / Währungs- und Wirtschaftsabteilung
10
Bundesvereinigung Logistik
10
European Society for Opinion and Marketing Research
10
FOM-Hochschule für Oekonomie & Management
10
Gesellschaft für Operations-Research
10
Hochschule Pforzheim - Gestaltung, Technik, Wirtschaft und Recht
10
Institut für Betriebswirtschaftslehre <Lüneburg> / Abteilung für Bank- und Finanzwirtschaft
10
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
10
Oesterreichische Nationalbank
10
Sveučilište Josipa Jurja Strossmayera u Osijeku / Ekonomski Fakultet
10
DePaul University / College of Commerce
9
Deutsche Gesellschaft für Operations-Research
9
Deutsche Verkehrswissenschaftliche Gesellschaft
9
International Telecommunications Society
9
Purdue University
9
Thüringen / Landesregierung
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
Deutsche Landwirtschafts-Gesellschaft
8
Friedrich-Ebert-Stiftung
8
Friedrich-Ebert-Stiftung / Abteilung Wirtschaftspolitik
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
8
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Proceedings series / American Marketing Association
7
AMA educators proceedings
1
AMA proceedings series
1
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ECONIS (ZBW)
24
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1
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
2
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
3
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
4
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
5
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
6
Regaining relevance: doing research that reshapes the practice of marketing : Summer AMA Conference 2016 : AMA educators proceedings volume 27 : Atlanta, Georgia, USA, 5-7 August 2...
Jaworski, Bernard J.
(
ed.
);
Morgan, Neil A.
(
ed.
)
-
Summer AMA Conference <2016, Atlanta, Ga.>
;
American …
-
2016
Persistent link: https://www.econbiz.de/10011701307
Saved in:
7
Marketing in a global, digital and connected world : 2015 AMA Winter Educators' Conference, San Antonio, Texas, February 13 - 15 2015 ; AMA educators' proceedings volume 26
Brown, Tom
(
contributor
);
Swaminathan, Vanitha
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10013548503
Saved in:
8
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
9
Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009377649
Saved in:
10
Marketing theory and applications ; 2009=Vol. 20
Reynolds, Kristy
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003888769
Saved in:
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