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~institution:"Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)"
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
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Revisiting the Use of Customer Information for CRM
Reimer, Kerstin
;
Becker, Jan U.
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Deutsche Zentralbibliothek für …
-
2011
researchers with a review of the empirical research on CRM and allows practitioners insights on the usability of
customer
data
for …
Persistent link: https://www.econbiz.de/10009223301
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