Deleersnyder, B.; Dekimpe, M.G.; Steenkamp, J-B.E.M.; … - Erasmus Research Institute of Management (ERIM), ERIM … - 2005
outcomes for both
the manufacturer and the discounter.
Free Keywords
Discount Retailing, Branded Goods, Performance …, performance
1
Due to an increasing saturation in their home market, Western retailers have become involved in a
fierce … (Aggarwal 2003).
Having a balanced offering of both PLs and NBs may enhance that discounter’s performance,
as NBs are known …