Langerak, Langerak, F.; Hultink, Hultink, E.J.; Robben, … - Erasmus Research Institute of Management (ERIM), … - 2000
performance. The potential benefits of a market orientation have, however, not been realized because academics and practitioners … do not yet understand the modus operandi that transform market orientation into superior organizational performance … conversion of market orientation into superior NPD-performance, and hence, organizational performance. This study is designed to …