Belaya, Vera; Torok, T.; Hanf, Jon Henrich - European Association of Agricultural Economists - EAAE - 2008
cooperative and competitive constructs should be recognized, where power coexists alongside with trust. Many scientific works have … been written on power and trust as constructs of business-to-business relationships separately. However, most of the … existing relationship marketing literature studies power and trust in relation to conflict or satisfaction, and the link …