Schleenbecker, Rosa; Hamm, Ulrich - European Association of Agricultural Economists - EAAE - 2012
of consumers’ information needs regarding quantity and quality of Fair Tradeproducts. In this study, coffee as a popular … Fair Trade-product was exemplary chosen in order to explore the task. As a survey method, an Information Display Matrix … (IDM)-experiment was chosen in order to be able to trace the information acquisition behaviour and the final purchase …