PANDELAERE, M.; MILLET, K.; BERGH, B. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2011
Drawing on an analogy with the phenomenon of imprinting, the current paper demonstrates a first exposure effect: People favor stimuli they encounter first. We obtain this effect for relative ratings of music samples (studies 1 and 2) and of pictures of landscapes (study 3) and for absolute...