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~institution:"Friedrich-Schiller-Universität Jena"
~subject:"Consumer behaviour"
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Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung
Pabst, Reinhold
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2010
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1., Aufl.
Persistent link: https://www.econbiz.de/10008668320
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