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~institution:"Universität Bremen"
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Search: subject:"measurement model"
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"Essays on the role of content in digital marketing communications"
Sander, Verena
-
2019
firm-generated content, digital content, content marketing, perceived value, social media, second-order
measurement
…
model
, scale development, field experiment, paid media, owned media, earned media. …
Persistent link: https://www.econbiz.de/10012110455
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2
Process Construct in the Virtual R&D Teams
Ebrahim, Nader Ale
;
Ahmed, Shamsuddin
;
Rashid, Salwa …
-
HAL
-
2012
employing the Structural Equation Modeling (SEM). A
measurement
model
built base on the 13 preliminary factors that extracted …
Persistent link: https://www.econbiz.de/10010820954
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