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~institution:"HAL"
~person:"Brignier, Jean-Marie"
~subject:"design"
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Hedonic and symbolic consumption perceived values: opportunities for innovators and designers in the fields of brand and product design
Mathews, Clarinda
;
Ambroise, Laure
;
Brignier, Jean-Marie
-
HAL
-
2009
and today's
innovation
and design issues, we indicate theoretical and managerial implications emphasizing the interest of …
Persistent link: https://www.econbiz.de/10009401084
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