Gotzsch, Josiena; Chanaron, Jean-Jacques; Birchall, David - HAL - 2006
new product development process. The present research has an exploratory nature. For the field research, the case study … multiple product development projects in two distinct companies. In two projects, specific attention was given to communicative … aspects in the product‘s design. These two projects are examined in this paper.In the two selected projects, the product …