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~institution:"IGI Global"
~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand
management
in emerging markets : theories and practices
Wang, Cheng Lu
(
contributor
);
He, Jiaxun
(
contributor
)
-
2014
and luxury brand
management
in China / Tingting Mo, Elyette Roux -- The building and
management
of the nation brand: the …
Persistent link: https://www.econbiz.de/10011728062
Saved in:
2
Strategic marketing in fragile economic conditions
Samanta, Irene
(
ed.
)
-
2014
, Stamatios Ntanos -- The role of brand
management
in emerging markets / Kijpokin Kasemsap -- The antecedents of word …
Persistent link: https://www.econbiz.de/10011728060
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