Herstatt, Cornelius; Stockstrom, Christoph; Nagahira, Akio - Institut für Technologie- und Innovationsmanagement, … - 2005
In this paper we report on the results of an interview research about new product development (NPD) processes and … inclination towards planning R&D activities. New product development projects are based on well-defined procedures and written … needs for efficiency and flexibility, which often carry opposing implications for organizing and managing new product …