Duh, Rong-Ruey; Jamal, Karim; Sunder, Shyam NMI - School of Management, Yale University - 2001
Growth of online auctions and other forms of e-commerce has been hampered by concerns about the privacy, integrity, and … security of online transactions. To earn the trust of their participants, new e-commerce organizations, like traditional … corresponds to what others expect them to do. Since e-commerce companies provide electronic platforms where buyers and sellers …