//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Springer Gabler <Firma>"
~person:"Burmann, Christoph"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Automotive industry
1
Brand management
1
Computerspiel
1
Daimler AG
1
Deutschland
1
Germany
1
Kfz-Industrie
1
Markenführung
1
Product Placement
1
Product placement
1
Video game
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Case study
1
Fallstudie
1
Hochschulschrift
1
Language
All
German
1
Author
All
Burmann, Christoph
Heinrich, Stephan
3
Pfannstiel, Mario A.
3
Rasche, Christoph
3
Wolf, Joachim
3
Bruhn, Manfred
2
Dörr, Saskia
2
Esch, Franz-Rudolf
2
Kollmann, Tobias
2
Langner, Tobias
2
Mehlich, Harald
2
Schreiber, Stefanie
2
Adam, Patricia
1
Andeßner, René Clemens
1
Asghari, Reza
1
Bachmann, Christian
1
Barthel, Christian
1
Bauer, Matthias Johannes
1
Baumann-Habersack, Frank
1
Berwanger, Jörg
1
Beyer, Christina
1
Bohne, Andrea
1
Boßow-Thies, Silvia
1
Braun von Reinersdorff, Andrea
1
Brauweiler, Hans-Christian
1
Burel, Simone
1
Burger, Alexander
1
Busch, Ina Andrea
1
Cloots, Alexandra
1
Covarrubias Venegas, Barbara
1
Dathe, René
1
Dathe, Tracy
1
Domnanovich, Julia
1
Donges, Patrick
1
Ebert, Helmut
1
Eilers, Silke
1
Eisenbeis, Uwe
1
Ematinger, Reinhard
1
Engelhardt, Kristin
1
Fahrenschon, Georg
1
more ...
less ...
Institution
All
Springer Gabler <Firma>
Springer Fachmedien Wiesbaden
17
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
10
Bremer Universitäts-Gespräch <17, 2004, Bremen>
1
Universität Bremen
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Wolfgang-Ritter-Stiftung
1
more ...
less ...
Published in...
All
Innovatives Markenmanagement
1
Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->