Hinner, Michael B.; Rülke, Tessa - Technische Universität <Freiberg> - 2002
The information and communications revolution has hastened the process of globalizationin today's world of business … internationally active.Yet only few businesses are well prepared for a culturally diverse global market. Indeed,many business ventures … of miscommunication. Because not much intercultural research exists for GermanAmerican business ventures, this paper …