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~institution:"Technische Universität Clausthal"
~subject:"Consumer behaviour"
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Consumer behaviour
Produktentwicklung
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Automotive industry
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Business network
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China
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Chocolate
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Cultural identity
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Deutschland
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Engineering Data Management
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Germany
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Kfz-Industrie
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Konsumentenverhalten
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Kulturelle Identität
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Kundenmanagement
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Marktforschung
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Mass Customization
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Mass customization
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National culture
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Nationalkultur
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New product development
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Schokolade
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Software
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Unternehmenskooperation
1
Unternehmensnetzwerk
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Verbraucherverhalten
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Volkswagen AG
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Pfau, Wolfgang
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Schenk-Mathes, Heike Yasmin
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Wabia, Carolin
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Technische Universität Clausthal
National Bureau of Economic Research
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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American Marketing Association
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Books on Demand GmbH <Norderstedt>
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Eric Cuvillier <Firma>
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Friedrich-Schiller-Universität Jena
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Gottfried Wilhelm Leibniz Universität Hannover
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Logos Verlag Berlin
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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Österreich / Bundesministerium für Verkehr, Innovation und Technologie
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The cultural influence on mass customization
Wabia, Carolin
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2020
Persistent link: https://www.econbiz.de/10012234738
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