Tolonen, Arto; Kropsu-Vehkapera, Hanna; Haapasalo, Harri - ToKnowPress
Purpose: The main objective of this study is to clarify the current challenges relating to Product Portfolio Management … analyzed. Design/methodology/approach: Current state analysis of product portfolio management practices are based on both, a … be active management of current product portfolio, over product life cycle, instead of merely focusing on new product …