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~institution:"Universität Mannheim"
~subject:"Konsumentenverhalten"
~type_genre:"Hochschulschrift"
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The launch of e-innovations : an analysis of go-to-market strategies and the consumer adoption decision-making process
Konya-Baumbach, Elisa
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2016
Persistent link: https://www.econbiz.de/10011454918
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