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~institution:"VEND Consulting GmbH"
~person:"Brem, Alexander"
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Brem, Alexander
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Int.J. Technology Marketing
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Product
development
in the automotive industry: crucial success drivers for technological innovations
Gerhard, Daniel
;
Brem, Alexander
;
Voigt, Kai-Ingo
-
VEND Consulting GmbH
-analysis of 16 empirical studies on New
Product
Development
(NPD) success, which was carried out to gain deeper insight into these …
Persistent link: https://www.econbiz.de/10005862372
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